Services: branding strategy, content and copy development, art direction, graphic design
Suazion produced a five-poster campaign, with each piece communicating a different Sprint PCS selling point. The posters were produced in varying sizes, measuring from standard 2x4 foot kiosk size to 15x30 foot banners. "When Sprint PCS had decided to open its first mall store in the NY metropolitan area, we contacted Suazion immediately. We were looking for a way to announce our new store opening in a mall already brimming with wireless carriers, and what we got in return was a full-scale branding campaign that brought our competition to its knees," comments May Seckular, the in-house manager forf this point of purchase advertising program.